European Films in Europe
This infographic provides an overview of the most active European exporters of film in the continent, with annual progression between 2007 and 2016. The overall tendency in all markets is one of growth: in all but two nations, the decade concludes with a greater number of products circulating. Overall, the total growth for these ten countries is 23.9%, with an average of 25.3%; excluding the negative growth in Sweden and the Czech Republic, it reaches 36.7%.
There is a very clear and distinct difference between the countries that export the highest and lowest levels of content, with Italy in the middle. The dominance of France, Germany and the UK in this ranking is unsurprising, as countries that have major audiovisual media industries, a strong connection to Hollywood, and/or key market countries with a linguistic affinity.
In the lower half of this top ten, the low numbers and year-on-year variations do not lend themselves to definitive conclusions. Tentatively, we can signal the ongoing prominence of countries that have small, internal markets to Europe (Scandinavia, BeNeLux, the Czech Republic with Slovakia), and the related co-production patterns within these. We might moreover note the interesting growth in Spanish and particularly Turkish products as signaling interesting consequences of immigration and globalization, since both nations have consolidated histories of catering to extra-European markets, in South America and the Middle East. It will be interesting to see how this continues in future years.
Italy’s position within this ranking is something of an anomaly. Italian products are exported far less than the top three countries, but notably more than the lower nations. With only the small Canton Ticino in Switzerland as a like-language market, Italy’s numbers can instead be explained via its relatively large industry and a strong reputation for arthouse cinema. Since, as another of our infographics shows, this prominence is not met with concrete box office takings (hence it is a market anomaly), it remains to be seen whether this influence is enough for Italy to maintain this prominent position among European film exporters.